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The Tape Up

Diagnose before you commit.

Before you put money, months or equity into anything, we look at the whole business with you. Every engagement starts here, and it's where most of the hard conversations happen. You come away with a written readout and a clear next step. It's the only thing we sell before the first 90 days.

What you get

A written readout, within 30 days.

Where you stand

Where the business really is for its stage, in plain words, so the plan fits the company.

The three things that matter most

In order. Each one tied to its cause, and what happens if you leave it.

One short test

A two-week experiment with a clear pass or fail, so the next decision is made on evidence.

What to do next

The first 90 days with us, Common Thread Partners if you're further on than you thought, or nothing yet. We'll tell you why.

What we look at

Three questions, in order.

Is this the right thing to build? Can it be sold more than once? Can it be delivered without the founder in every loop? The real constraint is usually where two of these meet, so we check all three before we recommend anything.

We look at people first, then process, then systems. A tool bought before the role exists is a cost, not a capability.

The product

Is the problem proved, in a customer's own words, and are they paying for a worse answer today?

The route to revenue

Is there a customer who comes first, a reason they'd pick you, and a way to reach them that isn't the founder's contacts?

The delivery

Can the people, process and systems carry what's being promised, in that order?

Before the Tape Up

Start free.

The Growth Diagnostic takes about fifteen minutes. One of us reads your answers alongside what's public about your business and writes back with what is holding growth back, what is causing it, and what to do first. If that's a Tape Up, we'll say so. If it isn't, we'll say that too.

After the Tape Up
We leave behind a team and system that can scale without us.

The first 90 days

One round, from kick-off to review, with the scope fixed at the start. By day 30 something real is live in the product, in sales and in delivery, each with an owner and a date.

Venture OS

We stay in as a fractional COO or retained partner, running the same 90-day cycle with your team until it runs without us.

Studio or fund

For a few founders, deeper involvement, agreed case by case.

No published prices

Every engagement is scoped after the Tape Up, and you'll know the cost before anything starts. We don't work by the day.